Project: Personal branding

Personal branding for former colleague Valentin Manivel, who teaches economics & social science. I somehow managed to convince him that he absolutely needed marketing himself (and his academic career) as a world-class brand, starting with a logo. And colours.

Some people ‘see’ colours in letters, months, days of the week, numbers… Others, perhaps as a result of being so conditioned by their jobs, see colours in school subjects, as strange as it may seem.

I was reassured to find out that I was not alone in thinking that Economics is definitely orange.